CATUG logo: Difference between revisions

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The [[Operational Board]] of CATUG have started discussing designs for new logos.  
On March 8, 2011, [[Tim Butler]] invited CATUG members to submit designs for a new logo to clearly represent us.  


Some early sketches are online here:
Our main criteria were:
:http://www.dropbox.com/gallery/12470324/1/CATUG%20Logo?h=4e4ed6
#Recognisable as Christian
#Recognisable as Apple Technology
#Would work in black & white, greyscale and colour
#Scaleable, i.e. would work at 75 pixels as well as larger sizes
#Copyright free, and in particular does not use Apple's logo.  


Look for a hidden logo within one of them!
The selected design was sent in by Tim Martin  of [http://www.topstepdesign.com Top Step Design]. The Board liked it because it uses the rounded corner shape to suggest the shape or shadow of an apple device. The cross is central, but not overpowering. The shiny text and font further identifies with Mac branding, without using their logo etc. The whole thing is very clean and functional in true Apple minimalist fashion. This is a greyscale version, but black & white would also work, and we could add color as well if we wanted.


The Board like the idea of a logo that adopts the same configuration as an iOS app.  
On an interim basis, we have been using a banner on our [[Main Page]] designed by Neville Reid. This uses Apple's "cover flow" with bright colours reminiscent of the iPod silhouette ads. We intend to change this in due course to complement the new logo.  


Some criteria for a good logo are:
=Credits=
# Looks good in B/W
Summarised from [[Operational Board]] correspondence by Neville Reid in 2011.
# Looks good in greyscale
# Looks good in full color
# Looks good at 58 pixels by 58 pixels
# Looks good at 12 inches by 12 inches


=See also=
*[[Talk:CATUG logo]] for some history of the logo selection process, including alternatives considered


[[Category:CATUG|Logo]]
[[Category:CATUG|Logo]]

Latest revision as of 08:07, 5 April 2012

On March 8, 2011, Tim Butler invited CATUG members to submit designs for a new logo to clearly represent us.

Our main criteria were:

  1. Recognisable as Christian
  2. Recognisable as Apple Technology
  3. Would work in black & white, greyscale and colour
  4. Scaleable, i.e. would work at 75 pixels as well as larger sizes
  5. Copyright free, and in particular does not use Apple's logo.

The selected design was sent in by Tim Martin of Top Step Design. The Board liked it because it uses the rounded corner shape to suggest the shape or shadow of an apple device. The cross is central, but not overpowering. The shiny text and font further identifies with Mac branding, without using their logo etc. The whole thing is very clean and functional in true Apple minimalist fashion. This is a greyscale version, but black & white would also work, and we could add color as well if we wanted.

On an interim basis, we have been using a banner on our Main Page designed by Neville Reid. This uses Apple's "cover flow" with bright colours reminiscent of the iPod silhouette ads. We intend to change this in due course to complement the new logo.

Credits

Summarised from Operational Board correspondence by Neville Reid in 2011.

See also

  • Talk:CATUG logo for some history of the logo selection process, including alternatives considered